OUR PARTNERS

I coach European companies successfully establish and scale their operations in the United States.

With over 35 years of U.S. hands-on experience in Sales and Marketing, I bring not only a

proven track record of building businesses, but also a powerful, results-driven network across

key U.S. markets.

I began my U.S. journey in Houston, where I led the successful launch of a subsidiary for the

Gerland Group, then owned by BP, targeting the housing and construction sectors. This

experience gave me a strong foundation in market entry, operational setup, and early-stage

growth.

I then spent 17 years in Los Angeles in the aerospace industry, serving as Director of Sales and

Marketing for Zodiac Aerospace, Hutchinson, and others. There, I drove revenue growth,

secured strategic partnerships, and launched innovative programs—including the Freedom

Buggy, addressing the needs of veterans and individuals with disabilities. I became a U.S. citizen in 2011, reinforcing my long-term commitment to the market.

For the past 14 years, I have been based in Phoenix and Scottsdale, where I led the

commercialization of a robotic telemedicine platform in ultrasonography. In parallel, as a

member of the City of Phoenix Business Relations Committee, I have developed deep

connections across the local business, institutional, and innovation ecosystems.

Beyond operations, I have taught MBA-level marketing at five universities, giving me direct

insight into how American executives think, decide, and buy—an advantage I leverage to

accelerate market penetration for my clients.

Today, as co-founder of Transatlantic Softlanders, my focus is clear: reduce risk, accelerate entry, and drive revenue for European companies entering the U.S. market.

I provide:

• Immediate access to a trusted U.S. network

• Practical, on-the-ground execution—not just strategy

• Faster go-to-market and customer acquisition

• A proven pathway to a successful and sustainable U.S. presence

If your objective is not just to enter the U.S., but to win in it, I bring the experience, network,

and execution capability to make it happen.

I help companies enter, establish and grow their businesses in Europe and the Middle East. I provide them with a strategic vision combined with hand-on operational approach to accelerate their expansion.

I have 34 years of proven experience in presentation, sales, negotiation and deployment. I developed my skills through numerous responsibilities and across several industries. I started my career in the food sector before moving into cosmetics, well-being, healthcare and robotics.

My rigor and expertise as a multicultural and multilingual business developer with clients, distributors and government entities and across multiple continents make me an effective and reliable hand-on partner for US and Canadian companies entering the European and the Middle Eastern markets.

If your company offers innovative and qualitative solutions, and if you have the ambition and determination to conquer new international markets, I chart the path to your success.